Awhile ago - Honda threw down the Rube Goldberg gauntlet with their commercial, The Cog.
The band OK Go has picked it up with a vengeance. Their video, This Too Shall Pass is sure to be (if it isn't already) full on viral.
Rube Goldberg, eat your heart out:
They've helpfully added a four part video diary showing how the video was made, but unfortunately the band members talk too much so you don't get to see all the geekish glory.
Still.
Damn.
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