Poynter profiles Slate's Jack Shafer - a man who specializes in letting the air out of bogus "Check out this new Trend!" stories. (like "Toothing" or drunkorexics)
Money quote:
"I think we write trend stories because we think they're news," Shafer said in a phone interview. "We write bogus trend stories because we're wrong, we're lazy, and we're mentally tardy."(Via Felix Salmon)
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