"I"m Not a Caller, But I Play One on the Radio"

CJR's Liz Cox Barrett nabs a nice one about a company called Premier On Call.

They've taken their page down now - this image was from Google's cache - but here's the relevant bit:

Premiere On Call is our new custom caller service. We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts.

Using our simple online booking tool, specify the kind of voice you need, and we'll get your the right person fast. Unless you request it, you won't hear that same voice again for at least two months, ensuring the authenticity of your programming for avid listeners.

A loose translation would be "Would you like callers to your radio shows to say what you want, rather than what they want? All it takes is money and a complete lack of integrity!"

Liz has asked Premier on Call which of their shows use the service.

I'd imagine they're going to decline to answer - but wouldn't that be a fine slice of information for their listeners to have? It's one thing to stage a call for a prank - it is quite another to fake a call to support your ideology, or to appear popular.

Pathetic.