Tuesday, March 08, 2011

Credit Card Interchange Reform

Not exactly a barn burner of a subject line - but here's a great way to draw someone's interest into why this subject matters, courtesy of Rortybomb:
“Credit cards are the lifeline of my business as customers use plastic for everything from; a cup of coffee, to a pack of gum, to a tank of gasoline. Credit cards and debit cards are easy to use, but what customers don’t know is that every time they use a credit card, I pay a fee. For example, a customer purchases a local newspaper (75 cent retail) my profit is 9 cents. If the customer is using a debit card I would pay 25 cent for the transaction fee plus .08% interchange fee. If the customer puts down a Visa credit card the transaction fee would be 19 cents plus 1.68% interchange fee. Regardless of the payment option I lose money on the sale.”
–Jinger Duryea, President of CN Brown which owns Big Apple convenience stores across Maine
A minimum charge by the credit card companies eats retail vendors lunch.

Credit card companies don't care - but there are more merchants than credit card companies. You would think that would make them care.

But you'd never get that from corporate shill like Edward Wyatt

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