I'm on the phone, pulling the plug on my newspaper subscription when I run across Felix Salmon's post
America's Doomed Small Newspapers.
He's talking about Bill Wyman's article
Five Key Reasons Why Newspapers Are Failing
The problem of the daily press in the U.S. is exclusively this: the collapse of its business model. That model used to be, plainly put, making money—a lot of money, oceans of money—delivering advertising on newsprint into peoples’ homes. Subscribers didn’t pay for news. Advertisers did.
-and it goes without saying that advertisers are pulling back.
And so am I. I almost never read my local paper. It piles up where I unthinkingly fling it: in the front hallway, the kitchen table, in the footwell of the car.
I've taken armloads of still-bagged newspapers and deposited them in the recycle bin in broad daylight - sure that somewhere the (now-resurgent)
driveway fairy is looking at me with scorn.
Don't get me wrong - I love newspapers. Love them.
If you sprang a day off on me - no cash, just time - and turned me loose, odds are I'd end up at my favorite breakfast place with a copy of the NYT and spend as long as I dared there paging through it at length.
The time to savor reading the news - aaah the luxury.
But I don't have that time. And besides, newsprint has three unpardonable sins from my standpoint:
- It costs money.
- It's hard to navigate (pull out the advert/puff pieces...continued on page C7...etc)
- I have to clean it up
Internet content obviously has none of these issues (so far) - so I'm a fool to have subscribed for so long.
Wyman's
article starkly illustrates the dire straits newspapers find themselves in. It does not inspire hope.
The value the [newspaper] companies added to the print ads was their de facto hegemony over home delivery...that hegemony doesn’t exist online. And the value of that hegemony is gone forever.
He offers local newspapers a few bits of advice, but it's less than kind:
Serve the community. Don't publish crap. Tell folks stuff they might not want to hear. Grow a pair.
It makes you wonder what will come next.
...and more to the point - how it will be funded.